Segment Marketing Manager - Industrial/Construction

Shape the Future of Construction & Infrastructure Marketing! - High Visibility • National Impact • Excellent Compensation, Benefits + More!

This Jobot Job is hosted by: Sierra Johnson
Are you a fit? Easy Apply now by clicking the "Apply" button and sending us your resume.
Salary: $150,000 - $180,000 per year

A bit about us:

Are you a strategic B2B marketer who loves blending data, creativity, and real industry impact? Do you get excited about influencing infrastructure, commercial construction, and innovative building materials across North America? If so — this is your role.

We are an industry leader and one of the most respected producers of sustainable construction solutions, that is expanding its marketing team — and this position sits at the center of it all. This isn’t a “sit behind the desk and make brochures” kind of job.
This is a high-visibility, cross-functional, market-shaping role where you’ll collaborate daily with sales, product management, operations, technical services, and senior leadership to drive meaningful business growth.

Why join us?

High-impact strategic ownership: Lead go-to-market strategy for commercial and infrastructure segments across a full portfolio of construction materials.
Visible seat at the table: Work directly with senior leaders who value fresh ideas, data-driven decisions, and customer-centric thinking.
Fun, fast-paced marketing work: From trade shows to product launches to competitive intelligence — no two days look the same.
Cross-functional collaboration: Build strong relationships with contractors, developers, architects, engineers, and public agencies.
Strong total compensation: Competitive salary, bonus opportunities, and long term growth.

Job Details

This position will require a dynamic professional who is both strategic and hands-on, with a strong background in B2B marketing within the building materials, industrial construction, or related industries. You will be responsible for developing and executing integrated marketing strategies, conducting market analysis, and driving growth in our commercial and infrastructure markets. This role requires a high level of creativity, attention to detail, and project management skills.

Responsibilities:
1. Develop and execute comprehensive marketing strategies and plans for our industrial and construction segments, ensuring alignment with overall business objectives.
2. Conduct thorough market analysis to understand customer needs, market trends, and competitive landscape.
3. Develop integrated campaigns across multiple channels to drive brand awareness, generate leads, and achieve sales targets.
4. Utilize CRM systems, digital marketing platforms, and analytics tools to track and evaluate campaign performance and customer engagement.
5. Collaborate with cross-functional teams, including sales, product management, and R&D, to develop and launch new products or services.
6. Build and maintain strong relationships with key customers, industry influencers, and internal stakeholders.

Qualifications:
1. Bachelor’s degree in Marketing, Business, Engineering, or Materials Science.
2. 6+ years of progressive B2B marketing experience.
3. 3+ years of experience in the building materials, construction, or chemicals industries.
4. Demonstrated experience in developing integrated marketing campaigns and conducting market analysis.
5. Proficiency in CRM systems, digital marketing platforms, and analytics tools.
6. Strong decision-making skills, with a focus on commercial and infrastructure markets.
7. Excellent communication and relationship-building skills.
8. Comfortable leading both strategy and hands-on execution.
9. Willingness to travel up to 40- 60% (strong travel allowance).
10. Passionate about construction, infrastructure, and or industrial markets.

If you’re ready to build something that lasts — not just a campaign, but a career — this is your chance to make a real national impact in one of the most essential industries in the world.

Interested in hearing more? Easy Apply now by clicking the "Apply" button.

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